Using ROI to Sell, Weight Loss and Tim Cook
ROI – Return on Investment Chuck Melton of MainSpring posted an informative article on using a variation of Return on Investment (ROI) to help sell your custom application (hopefully FileMaker!). What is ROI? A standard definition for ROI is pretty straight forward: The return on investment ratio calculates the percentage return (profitability) on an investment. This is usually […]
Alex Barattieri: Thank you for P. J. O'Rourke's quote of the day.
Don Clark: You bet, Alex. O'Rourke has a way with words...