Why Is Coaching Becoming More Popular? | Growth & Profit Solutions
Why Is Coaching Becoming More Popular?
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Monday
Jun 2013
Posted by awcooke in Growth & Profit Solutions, Leadership, Leadership development, Management, Management development ≈ Leave a Comment
TagsAndrew Cooke, coaching, culture, growth, Growth & Profit Solutions, Leadership, management
Why Is Coaching Becoming More Popular?
What is driving the uptake of coaching, and what are its benefits?
by Andrew Cooke, Growth & Profit Solutions
Organizations are increasingly using coaching as a means by which to grow and develop their people and businesses. What is driving this growth?
For one thing, the ever-increasing pace of change requires organizational leaders to develop quickly, and in the context of their current jobs. Traditional training programs are often set up to train or educate large numbers of people, but not to focus on a specific individual’s development needs. Coaching offers an individualized development option without removing leaders from their work.
Second, the war continues for leadership talent. As the hunt to find and retain talent intensifies, many companies have viewed coaching as a way to compete in the marketplace to attract and retain that talent.
Third, organizations find that the feedback gained through coaching seems to stick better, and leaders liked the opportunity to work with an unbiased external professional. More leaders, as well as many intact teams, have found the coaching process helpful for their development—and as leaders grew as executives, they look to develop their reports and cascade the coaching process to them in turn. This creates leverage and synergies over and above those realized from just coaching the leaders.
Coaching is used to assist high-potential or high- performing leaders, rather than those experiencing performance problems. Today, name-brand organizations such as Dell, Johnson & Johnson, Wal-Mart, and Unilever have large managed coaching programs serving countless executives and use pools of highly-screened coaches, in all parts of the world.
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