I’D VENTURE TO SAY that many, if not most, FileMaker based business solutions build in some components of CRM (Customer Relations Management). The core business functions of any business center around taking care of the customer, and that requires managing the communication process and well as collecting and analyzing data critical to that process:
There are multiple software solutions in the business landscape that companies are adopting as a way to improve overall operations. One of the more popular is customer relationship management (CRM). This system allows companies to keep track of current and future customers by organizing, automating and synchronizing sales, marketing, customer service and technical support.
There are many ways that a CRM can be customized to meet the specific needs of a company. There are also countless features and tools that can be used to craft a customized solution.
A recent article from Productive Computing makes the case that the most effective form of CRM software is FileMaker Pro. It is a database program that integrates its powerful engine with a easy-to-use graphic user interface. There are several specific reasons why FileMaker Pro is such an important part of a CRM solution.
The fact that FileMaker allows the client to easily–and comparatively cheaply–build a system tailored to their specific needs is probably the best argument for using FileMaker. Be sure to use that argument during the sales process.
More…Using FileMaker as a CRM system | Kyo Logic, LLC.