Is Your Pricing Sound? Brad Sugars

In more than 25 years of making pricing decisions and of observing others making pricing decisions, I have come to the conclusion that there is no single business decision that can be made more quickly, but which deserves more cautious consideration than the decision of what to charge for one’s goods and services.

As a business coach, it never ceases to amaze me how business owners and managers make such an important decision with so little rationale for their decisions and more shockingly – virtually no analysis of the impact of their decision.  More…Is Your Pricing Sound?.

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