A FileMaker Success Story from Marc Larochelle
How FileMaker Helped Make the Del Mar Thoroughbred Club Renowned and Productive
The historic Del Mar Racetrack, located in the Northern San Diego coastal suburb of Del Mar, CA, has a prominent reputation of being one of North America’s major horse racing venues. The venue coined the slogan “Where the Turf Meets the Surf,” and was built by founding members Bing Crosby, Pat O’Brien, Oliver Hardy, Joe E. Brown and other Hollywood insiders. On July 3, 1937, Del Mar first opened its doors with Bing Crosby personally greeting the very first fans. Over the following decades, Del Mar would inevitably become one of the finest thoroughbred racing scenes offered on the West Coast. To this day thousands of attendees migrate to Del Mar each race season to place bets on the stunning thoroughbred ponies.
The Del Mar Thoroughbred Club (DMTC) books a myriad of racegoers each year with many being booked by group reservations. In 1998 Marc Larochelle, President of Productive Computing Inc., was working on the computers at Del Mar when he noticed the company was using very dated methods for making their group reservations. Employees of the DMTC were walking around and manually recording group reservations with twelve paper notebooks. Only one reservation could be taken at a time per notebook. When Marc witnessed this he knew something had to be done in order to boost their efficiency. He soon approached the Del Mar Thoroughbred Club and offered to automate the ticketing system for their Group Sales department.
Marc finished development of a custom FileMaker Pro system for DMTC in about four months. As a result, the Del Mar Thoroughbred Club could simultaneously book reservations in every area with any staff member.