Fibonacci and the Golden Triangle
Fans of design theory are familiar with the Fibonacci Formula and the Golden Ratio and how they help design layouts that are naturally friendly to the eye. The reason is simple: the Golden Ratio appears over and over again in nature, and the human eye subconsciously picks up on the design and finds it comforting.
For those not familiar with the concept, the Fibonacci Formula describes the Golden Ratio mathematically. When applied to layout design, the formula makes it easier to design a layout. Check out this 6 minute TED talk video showing the Fibonacci formula in easy to understand terms:
OK, why are we talking about this?
The whole point of this tale is to bring to you another story where the use of the Fibonacci Formula solves a serious problem facing humanity. To wit, designing a straw that allows equal parts of chocolate and mint from a McDonald’s Shamrock Shake to your mouth automatically:
McDonald’s has contracted two engineering firms to produce a special straw that can optimize the Shamrock Shake’s Flavor. The limited edition straws were developed for several months.
According to the company, the straw will have to deliver the chocolate and mint flavor in equal ratio whenever you take a sip. It appears that the traditional straw is incapable of such feat, so JACE and NK Labs were brought in.
I’m sure we all agree that getting those proportions correct are immensely important. And science once again rides to the rescue, this time using the Fibonacci Formula.
Color and Branding
On the subject of design, I found an informative article describing different color schemes used to brand different industries in their marketing strategies. The whole article is a one big infographic well worth a look. Here’s a sneak peek:
I find it interesting that the same colors signal different feeling, such as blue showing sweetness and dependability. Check it all out at the link below for an interesting look into the psychology of color in branding.