(This article makes some goods points – your job is to get your profile (news) in front of your customer base)
There was a time when every business courted the media.
They (the media) were rightfully considered business partners because they could significantly help any company interested in publicizing an event or similar happening as news.
Today, every business (large or small) is now its own media company – and that is a responsibility that should not be taken lightly.
If your business makes the effort to learn the new forms of media it can build a platform that will become an essential digital asset for connecting with current and future customers.
Consumers are Hungry for News
“Consumers will always seek relevant news and information to make better buying decisions. Before social media, their primary sources for doing so were traditional media outlets such as radio, television, newspapers, and of course, word-of-mouth. According to a study by Pew Research Center, the Internet is now the leading source of information for consumers making buying decisions – ranking even higher than the recommendations of their friends.