HOW DO YOU KNOW if it is good advice? Well, it helps if the author isn’t selling it:
If somebody told me years ago that a future generation of would-be entrepreneurs would learn how to sell from a bunch of writers, researchers, and consultants who’ve never sold a product or managed a sales force in their lives, I wouldn’t have believed it.
And yet, here we are. The blogosphere and bookstores are full of content from what I can only describe as self-serving shysters with a cool gimmick and an inspirational story to sucker small business owners into coughing up their hard-earned money.